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Small Business Marketing -- Business Lessons Learrned in Cabo The thing abbout Cabo, Mexico, is you're surrounded by a lot of entrepreneurs. From the peoople peddling their wares on the sidewalk to the wait saff and crew members serving you (and working for tips), it's a great place to study what to do if you want to put more money in your pocket.The best case study took place on a snrokel cruise ship. We had already paid for the cruise, so they weren't tryng to sell us anything. Instead crew members were trying to up their tips. Here are 5 things they did and what you can do in your own marketig to increase your saales:1. They gave geat sevrice. I must say in Cabo, I really didn't have any bad service and this ship wasn't the exception. Crew members offered you a drink as you got on board and they were alpways circulating the boat, collecting empty glasses and plates and asknig if you wated a refill.I know, this one sounds like a no-brrainer. So why is it that so many busineesses DON'T do it? Take a hard look at the service you provide your custoers and see if it relly is as good as it could be.2. They were entertzaining. On the ride back after snorkeling, 3 of the crew members (the fourth was dricving the boat) put on a show. They dressed up in costumes, provided upside down shot (you're preobably better off if you don't know what these are) and dacned for us.Peopple want to be entertained, especially in your marketing. The very worst thing you can be is boring. Thomas Wylde Handbags When you're boring, people turn you off. Once that happens, you're done. You can't sell anyone annything if they've stopped paying attention to you. And the more entertaining you are, the more they'll listen to you and the more they'll buy from you.3. They asked for the sale. In America, crew members probably would have put the tip jar on a tablpe so you could drop something in on your Replica Samantha Thavasa Handbags way off the boat. Maye they would have put a cute sign on it encoraging you to tip. Not here. First, crew members nanounced that if you had a good time, you should thank them by giving them a tip. Then they passed the jar around. Actually, they did more then pass the jar around, they walked arouund themdselves and sood in front of you with it. Now THAT'S asknig for the sale!How many times do you put the tip jar on the table and hope for the best? For the greatest resultts, you have to make it clear what you want your prospecs to do next.4. They used social prooof. While they sood there with the tip jar, they also had a running commenmtary about how much people were putting in (and they did it with a mike on so everyone on the ship could hear). So you would hear thnigs like: "Come on, that's the best you can do? What are you cheap?" You get the pictuire. Talk about shaming people to give you more money. (I know we probably put more in then we would have withhout those comments.)Now, wihle I wouldn't necesasrily recommend shaming your prospets into givimng you money, using social proof is always a good idea. How I would do it is by showing your prospecs how many other people are doing bsiness with you. If you have a lot of customers and you tell your prospects that, it adds to your crdibility (People want to do business with successful, busy people. If you're not busy, there's always that nigglinng wortry in the back of your prospects' heasds that perhaps you don't know what you're doing.)5. They make it easy to tip. Dollares, psos, whatever, they'll take it. They make it easy to tip because they'll accept what you have.I'm always amazed at how difficult it is to do business with some people. They'll only take checcks or they'll only take Paypal. When you limit Replica Handbags the ways people can give Versace Handbags you money, you WILL limit your sales. Make it easy for people to do business with you and you remove one more reason for them to say "no."